THE ROLE OF AI IN PERFORMANCE MARKETING SOFTWARE

How Machine Learning Enhances Ad TargetingAn advertising campaign's effectiveness relies on where the advertisements are put. Handling brand safety and placement, along with making sure that the ad isn't displayed next to adverse or non-factual material, are important for the success of any retargeting strategy.

Best Affiliate Tracking Tools for Performance MarketersBest Affiliate Tracking Tools for Performance Marketers help you monitor your return on investment (ROI) by delivering accurate sales and conversion data. These tools also include features like graphical monitoring and link cloaking, which can increase the effectiveness of your marketing campai